The Frontline of Your Brand
When you think of public relations, you likely picture press releases, media interviews, and splashy events. But the most powerful voices for your brand aren’t always found in a newsroom; they are the people who walk through your doors every day—your employees. In an era where trust in traditional institutions is at an all-time low, what your team says about you, both on and offline, is more credible and influential than any ad campaign.
Internal communications is no longer just about sending out company memos. It’s a strategic imperative that builds a resilient brand from the inside out. When employees feel informed, valued, and aligned with your mission, they become your most authentic and trusted brand advocates.
The Trust Advantage: Why Employees Resonate More
Think about it: who would you trust more? A company’s carefully crafted ad, or a friend who genuinely loves their job? The answer is clear. Audiences are naturally skeptical of corporate messaging. They seek authenticity and personal connection, and no one can provide that better than your own team.
- Human-to-Human Connection: Employees connect with their networks on a personal level. Their posts, shares, and recommendations feel organic and honest, making them far more effective than a generic corporate message.
- Credibility at Scale: A study found that employee-shared content receives 8x more engagement than branded content. This is because people follow people, not logos. Each of your employees’ social networks is a powerful, credible channel for your brand.
Internal Comms as a Strategic Tool
A robust internal communications strategy is the foundation of employee advocacy. It’s about empowering your team with the knowledge, tools, and confidence to become brand champions.
- Clarity and Alignment: Employees cannot advocate for a brand they don’t understand. A strong internal comms plan ensures every team member knows your mission, vision, and values, aligning their daily work with the brand’s larger purpose.
- Fostering a Culture of Pride: When employees are kept in the loop about company successes, feel heard through open channels of feedback, and see the impact of their work, they develop a sense of pride. That pride is the fuel for genuine advocacy.
- Equipping Your Advocates: Providing your team with pre-approved content, key talking points, and training on social media best practices empowers them to share your story confidently and effectively.
Building a Culture of Advocacy
Transforming your workforce into a team of brand advocates doesn’t happen by accident. It requires a strategic and sustained effort.
- Lead by Example: When leadership actively participates in and champions internal and external communications, it signals to the rest of the team that advocacy is valued and encouraged.
- Provide Value, Not Just Asks: Your internal communications shouldn’t just be about what you want your employees to do. Offer valuable content, celebrate their achievements, and share inspiring stories that make them feel proud to be a part of the team.
- Listen and Adapt: Regularly gather feedback from your team. What kind of information do they need? What topics are they passionate about? Use this feedback to inform your strategy and make your communications more relevant.
The Future Is Within Your Walls
The future of branding lies not in louder advertising, but in more authentic voices. By investing in a powerful internal communications strategy, you’re not just improving employee engagement—you’re building a legion of passionate, credible advocates. Your team is your secret weapon, and with the right strategy, they can become your most powerful PR asset.
Ready to Empower Your Team?
Unlocking the power of your employees starts with a strategic internal communications plan. At Lehagbir, we specialize in building the systems that turn your workforce into your greatest brand champions.
- Our [Internal Communications] services are designed to build a connected and empowered team.
- Discover how to create a culture of advocacy with our [Personal & Organizational Branding] expertise.
- Let’s partner to amplify your brand from the inside out. [Contact us today]